Troy Lawrence · Senior UX & Product Designer · Plano, TX
I work through complex problems until the solution feels simple.
I’m a senior UX designer with over 20 years of experience in digital and web design. My process is rooted in iteration — exploring ideas, testing them against how people actually work, and refining the details until the right path becomes the natural one.
- UnderstandIdentify the real problem, the people involved, and the constraints.
- ExploreSketch, wireframe, and test different approaches.
- IterateLearn what works, challenge assumptions, and improve the design.
- DeliverBring the details together into a cohesive, usable product.
Selected work
Case studies
A look at how the thinking and the design evolved, not just the final screens.
Energy management SaaS · Web app
Cenergistic Measure
Making complex energy data easier to navigate, understand, and act on within a large enterprise platform.
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Energy management SaaS · Mobile app
Cenergistic Executive
Executives needed a fast, high-level read on energy savings across a large portfolio — something the full desktop platform was never built to give them on the go.
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Visual & brand work
Logos, identity, packaging, and iconography — a selection of visual work from across disciplines.
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Cenergistic Optimize Mobile App -
Taco Crush Logo -
Cenergistic Design System Design System -
Arete Athletics Emblem -
The Belaire Group Website -
Cenergistic Icon Design Iconography